PROVE IT!® worn by world champions
World Boxing Federation (WBF) Super Middleweight World Championship on February 13, 1997.
Sportsgear that speaks to your dedication and passion awaits. PROVE IT!® every day with our latest collection designed for champions like you. Major corporations, professional and college athletes have ALL occasionally adopted "PROVE IT" as their marketing slogan to motivate their performances in business, sports, and in real life. Over the past 25 years PROVE IT!® has been supported by many athletes at all levels in every sport and we plan on proving it for the next 25 years.
PROVE IT!® EVERY DAY and wear PROVE IT!® while you PROVE IT!®
PROVE IT!® HAD TO PROVE IT!®
Armed with only the truth and the merits of my registration, I represented myself pro se in U.S. Federal Court without formal legal training. In a high-stakes battle against Adidas America Inc. in federal court, their attorneys attempted to strip away my trademark rights by alleging fraud. Furthermore, when I brought suit against Under Armour for utilizing my trademarked slogan without permission, our legal battle resulted in a confidential settlement agreement. When Toyota USA Inc. and their marketing affiliates capitalized on my mark with the “Toyota Tundra PROVE IT” campaign, I took decisive action by initiating a federal trademark property rights lawsuit against them in the Arizona District Court (Case No. 2:10-cv-00857). I went toe-to-toe with these corporate giants and successfully defended my mark, securing the legal resilience of my brand (documented publicly under search terms like “Adidas Prove It”, “Under Armour Calmese”, and “Calmese v. Toyota”).
SOMETHING TO PROVE ... PROVE IT!®
As a Black small business owner in the United States, holding an intensely sought-after athletic trademark has made my brand a prime target for major corporate interests. Companies like Toyota, Adidas, and Under Armour recognized the commercial power of "PROVE IT!"—launching multi-million-dollar campaigns utilizing the phrase—yet instead of doing fair business, they deployed high-powered legal teams against me.
EVERYONE has something to prove... athletes, teams and fans have to prove it every year on and off the court, on and off the field, in and out of the ring, on and off the ice, at home and at work ... every day. Athletes and fans can now officially wear PROVE IT!® while taking on any challenge at anytime.